2017-2018 China Design Trend Book in 2015
Four macro trends
To begin with trend forecasting, it is based on researches of the past social formation. consumption trends and design expert interviews. With these researches and studies, report has prepared Chinese lifestyle forecasting and four different design macro trends. In each trend theme, corresponding CMF (colour. material, and finish) proposals will be provided to suit for various design fields in China.The report uses PESTCD Mapping and data analysis to explore future lifestyle and use semiotic analysis to process future macro trends and brand target audience suggestion.For application CMF selection is the key to present trends.
Our clients including transportation, fashion and consumer electronic sectors, likes Toyota, Philips, Huawei, Merck, etc.
We also launched Trends exhibition cooperated with Design Shanghai, which sponsored by BASF. Merck, Tyvek, etc.
